Jelena Fenikse Psychologist & Venture Capitalist · Former First Lady of Riga

When the title disappears,
who are you?

You're the one everyone relies on — the founder, the executive, the expert others look to. And lately, you're burned out, running on fumes, quietly wondering if any of it still means what it used to. I call this the bifurcation point: the moment you can't keep going exactly as you are. I've lived it myself, at the highest levels, and I can help you find what's on the other side.

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Free 30-min discovery call · No commitment required · Limited availability

"I know, not in theory but in lived experience, what it feels like to start over — to question your identity, your worth, and your direction when the structures that once defined you disappear."

Trusted by Founders & CEOs Software Engineers & Tech Leaders Politicians & Diplomats High-Performing Executives

10+

Years of Experience

100+

Clients Worldwide

3

Specialist Credentials

🌍

Online Sessions — Berlin & Global

What You Get

What changes when you work with me

🧠

Clarity on who you are

Stop living by other people's definitions of success. Leave sessions knowing exactly what you value, what you want, and who you truly are beneath the roles you play.

🔓

Freedom from old patterns

Break the cycles that keep you stuck — in relationships, work, and self-perception. Through psychology and inner-child work, we get to the root, not just the symptom.

🧭

A direction that feels real

Not just goals on paper — a life that actually reflects your values. You leave with a clear path forward and the tools to stay on it when things get hard.

About Jelena

I've been where you are

I'm a psychologist and coach who has lived multiple lives — from European-level politics to Chief of Staff at a major tech company to venture capital. I've had the external success. And I've also had the moment where it all felt hollow.

That's what I bring to every session: not textbook theory, but lived understanding of what it means to rebuild from the inside out — and come out knowing yourself more deeply than before.

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The Approach

Three things we work on together

I

Reducing Entropy

We clear the mental and emotional noise and create real clarity. From that still space, aligned action becomes natural — not forced.

II

Healing Past Wounds

Through inner-child work and psychological tools, we address the unmet needs and long-held patterns that drive your current behaviour.

III

Aligning with Purpose

We find the version of success that actually means something to you — and build intentional choices that reflect who you truly are.

See the Full Process

Client Results

Real stories of transformation

Julio

Software Engineer

"I was joining a new company on a new continent, completely alone, filled with fears and insecurities. Jelena's coaching was an unexpected blessing. Her programs helped me climb out of the hole I was in — gave me the courage to open up, build meaningful relationships, and return to a healthier lifestyle. I am forever grateful."

Guillermo

Software Engineer

"I highly recommend Jelena's coaching to anyone seeking meaningful transformation. She listens deeply and provides insightful observations. What truly sets Jelena apart is her commitment to growth. Her coaching doesn't just inspire — it delivers real results."

Michael

Founder

"I truly believe coaching has been Jelena's calling her entire life. She has an intuitive ability to create a safe, open, and supportive space. If you're looking to grow, transform, and become the best version of yourself, I wholeheartedly recommend working with her."

Maria

Business Owner

"Working with Jelena was a turning point. What I really needed was to shift my mindset, and she showed me how. After just a few sessions, my business started thriving because I was finally able to approach it with clarity and confidence."

Tim

Founder & CEO

"Jelena was instrumental in inspiring me to explore becoming an independent freelancer — a decision that has significantly improved my stress levels, work-life balance, and overall fulfilment. Her unique ability to blend practical support with genuine care truly sets her apart."

Samira

Software Engineer

"Jelena's coaching brought me so much light and joy. Working with her became an opportunity to focus on what truly matters. I've carried many of the lessons into my daily life. I can't thank her enough for the energy and passion she poured in."

Ricardo

Business Analyst

"Working with Jelena has been an incredible journey of self-discovery. Through her guidance, I've learned how reinforcing positive thoughts can create a ripple effect — improving not just my happiness but my entire outlook on life."

Daniela

Compliance Manager

"With Jelena's support, I've been able to identify and create new, healthier core beliefs. Her insights and techniques have been transformative, and I feel empowered to continue growing."

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New Release · Healing You Can Put On Headphones

The 6th Element

Six guided journeys built on binaural beats, produced with Berlin-based producer Keanu Raves — from the deep safety of your first breath to reconnecting with your inner child, from gratitude to unconditional love, and even a techno affirmation track to dance your healing into your body. Try it yourself.

Listen & Buy — €19

About

My name is Jelena Fenikse

I'm a psychologist and coach — I call it 'an investor in human mental health'. Alongside my work in tech and venture capital, I support people who feel disconnected from themselves, their direction, or the life they once knew.

I've lived multiple lives in one. I've been a woman building in tech and venture capital, and I've stood in highly visible roles — including serving as the First Lady of Riga and later as Chief of Staff to notable C-levels. From the outside, it looked like I had everything. And in many ways, I did.

But somewhere beneath the achievements and the roles, I realised I had been living by other people's definitions of success. I didn't truly know myself — my values, my passions, what actually lit me up from the inside. The structures were impressive. The inner compass was missing.

"I know, not in theory but in lived experience, what it feels like to start over — to question your identity, your worth, and your direction when the structures that once defined you disappear."

That awakening reshaped not only my life, but the way I work with others. Today, I help people move beyond the surface — beyond the roles, the titles, the external markers — and reconnect with who they truly are underneath it all.

Whether you feel stuck, are carrying unresolved experiences, or sense that there must be more — I offer a space for deep self-work, clarity, and long-term transformation. Not quick fixes, but real change that lasts.

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Your Transformation

This is not about fixing you.
You are not broken.

Transformation isn't one-size-fits-all. I customise everything to your unique situation, history, and goals.

Book a Free Discovery Call

3 Focus Areas