My name is Jelena Fenikse

I'm a psychologist and coach — I call it 'an investor in human mental health'. Alongside my work in tech and venture capital, I support people who feel disconnected from themselves, their direction, or the life they once knew.

I've lived multiple lives in one. I've been a woman building in tech and venture capital, and I've stood in highly visible roles — including serving as the First Lady of Riga and later as Chief of Staff to notable C-levels. From the outside, it looked like I had everything. And in many ways, I did.

But somewhere beneath the achievements and the roles, I realised I had been living by other people's definitions of success. I didn't truly know myself — my values, my passions, what actually lit me up from the inside. The structures were impressive. The inner compass was missing.

That awakening reshaped not only my life, but the way I work with others. Today, I help people move beyond the surface — beyond the roles, the titles, the external markers — and reconnect with who they truly are underneath it all.

Whether you feel stuck, are carrying unresolved experiences, or sense that there must be more — I offer a space for deep self-work, clarity, and long-term transformation. Not quick fixes, but real change that lasts.